I help brands design, launch, and scale digital commerce platforms. Whether it’s advising C-suite executives, embedding with teams during transitions, or executing high-impact migrations, I bring 18+ years experience that bridges vision with structured success.
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Built on Experience
With over 18 years of leadership in e-commerce and retail, I specialize in scaling digital businesses and orchestrating transformative strategies that drive growth and enhance customer experience. My career spans founding an award-winning Shopify agency to leading significant platform migrations for enterprise retailers, consistently delivering results that align with business objectives.
Currently, I serve as the Director of E-commerce at Watches of Switzerland Group, where I lead the development and execution of e-commerce and email marketing strategies. My role involves collaborating across various teams to ensure our digital footprint is top-notch across all client touch points and ultimately to drive revenue growth.
Previously, as the Head of Solutions & Product at Pixel Union/Knit (a Tiny company), I established and managed all aspects of the agency’s service offerings, developing strategic roadmaps and oversaw the operations that led to substantial revenue growth.
My entrepreneurial journey began with founding Rehash, a pioneering Shopify-focused agency. Under my leadership, Rehash delivered award-winning e-commerce experiences and was eventually acquired by Tiny ($TINY.V), reflecting the value and impact of our work.
I do my best to bring a blend of strategic vision and hands-on expertise, while staying committed to delivering innovative solutions that propel businesses forward in the digital landscape.
Outside of Work
I live in Oklahoma with my amazing wife and our kids. Most of our time outside of work and school is spent together — whether we’re in the garden, working on a garage project, or outside with the pets and animals I’ve been (willingly) roped into supporting. We try to keep life grounded, unplugged when we can, and focused on being outdoors.
As a family, we love exploring National Parks, tackling homestead-style projects, and staying active with all kinds of extracurriculars. I coach a few of my kids’ teams throughout the year, which keeps our weekends full in the best way. We’re also involved in our local church, where I regularly volunteer in both tech and music roles.
Life’s always moving, often busy, and deeply rewarding — and I wouldn’t have it any other way.
I help brands design, launch, and scale digital commerce platforms. Whether it’s advising C-suite executives, embedding with teams during transitions, or executing high-impact migrations, I bring 18+ years experience that bridges vision with structured success.
Send an Email
↗
Follow on X
↗
Connect on Linkedin
↗
Built on Experience
With over 18 years of leadership in e-commerce and retail, I specialize in scaling digital businesses and orchestrating transformative strategies that drive growth and enhance customer experience. My career spans founding an award-winning Shopify agency to leading significant platform migrations for enterprise retailers, consistently delivering results that align with business objectives.
Currently, I serve as the Director of E-commerce at Watches of Switzerland Group, where I lead the development and execution of e-commerce and email marketing strategies. My role involves collaborating across various teams to ensure our digital footprint is top-notch across all client touch points and ultimately to drive revenue growth.
Previously, as the Head of Solutions & Product at Pixel Union/Knit (a Tiny company), I established and managed all aspects of the agency’s service offerings, developing strategic roadmaps and oversaw the operations that led to substantial revenue growth.
My entrepreneurial journey began with founding Rehash, a pioneering Shopify-focused agency. Under my leadership, Rehash delivered award-winning e-commerce experiences and was eventually acquired by Tiny ($TINY.V), reflecting the value and impact of our work.
I do my best to bring a blend of strategic vision and hands-on expertise, while staying committed to delivering innovative solutions that propel businesses forward in the digital landscape.
Outside of Work
I live in Oklahoma with my wonderful wife and our kids. Most of our time outside of work and school is spent together — whether we’re in the garden, working on a garage project, or outside with the pets and animals I’ve been (willingly) roped into supporting. We try to keep life grounded, unplugged when we can, and focused on being outdoors.
As a family, we love exploring National Parks, tackling homestead-style projects, and staying active with all kinds of extracurriculars. I coach a few of my kids’ teams throughout the year, which keeps our weekends full in the best way. We’re also involved in our local church, where I regularly volunteer in both tech and music roles.
Life’s always moving, often busy, and deeply rewarding — and I wouldn’t have it any other way.
I help brands design, launch, and scale digital commerce platforms. Whether it’s advising C-suite executives, embedding with teams during transitions, or executing high-impact migrations, I bring 18+ years experience that bridges vision with structured success.
Send an Email
↗
Follow on X
↗
Connect on Linkedin
↗
Built on Experience
With over 18 years of leadership in e-commerce and retail, I specialize in scaling digital businesses and orchestrating transformative strategies that drive growth and enhance customer experience. My career spans founding an award-winning Shopify agency to leading significant platform migrations for enterprise retailers, consistently delivering results that align with business objectives.
Currently, I serve as the Director of E-commerce at Watches of Switzerland Group, where I lead the development and execution of e-commerce and email marketing strategies. My role involves collaborating across various teams to ensure our digital footprint is top-notch across all client touch points and ultimately to drive revenue growth.
Previously, as the Head of Solutions & Product at Pixel Union/Knit (a Tiny company), I established and managed all aspects of the agency’s service offerings, developing strategic roadmaps and oversaw the operations that led to substantial revenue growth.
My entrepreneurial journey began with founding Rehash, a pioneering Shopify-focused agency. Under my leadership, Rehash delivered award-winning e-commerce experiences and was eventually acquired by Tiny ($TINY.V), reflecting the value and impact of our work.
I do my best to bring a blend of strategic vision and hands-on expertise, while staying committed to delivering innovative solutions that propel businesses forward in the digital landscape.
Outside of Work
I live in Oklahoma with my amazing wife and our kids. Most of our time outside of work and school is spent together — whether we’re in the garden, working on a garage project, or outside with the pets and animals I’ve been (willingly) roped into supporting. We try to keep life grounded, unplugged when we can, and focused on being outdoors.
As a family, we love exploring National Parks, tackling homestead-style projects, and staying active with all kinds of extracurriculars. I coach a few of my kids’ teams throughout the year, which keeps our weekends full in the best way. We’re also involved in our local church, where I regularly volunteer in both tech and music roles.
Life’s always moving, often busy, and deeply rewarding — and I wouldn’t have it any other way.